Grazeasy Purple by INKARHO: New Colour Wins Double IPM Award

The latest addition to the Grazeasy range combines striking purple blooms with reliable site tolerance.

With Grazeasy Purple, INKARHO expands its successful Grazeasy assortment with a distinctive new flower colour and launches it with a strong trade fair debut. At IPM 2026, the world’s leading horticultural trade fair, this new variety was named Best New Plant in the “Woody Plants” category at the IPM Innovation Showcase. In addition, Grazeasy Purple achieved second place in the Show Your Colours Award. This double recognition gives the variety high visibility right from its market launch – a clear advantage for specialist retailers.

Bred by Holger Hachmann, the variety continues the proven Grazeasy concept while adding fresh accents with its vibrant purple flowers. Blooming from May to June, the flowers create a vivid contrast to the dark green, gracefully shaped foliage, resulting in an appealing overall appearance both in containers and in gardens. Its compact, upright growth ensures a uniform and high-quality look on CC shelves, sales tables and promotional displays.

As an INKARHO breeding, Grazeasy Purple thrives in almost any humus-rich garden soil, shows remarkable lime tolerance and is considered robust and easy to care for. For end consumers, this means less hesitation in choosing and more planting success—whether in beds, hedges, or in containers on balconies and terraces. Producers and retailers benefit from reliable cultivation, strong root systems and stable plant structure, simplifying marketing and sales.

For the trade, Grazeasy Purple offers several clear advantages: the new colour enhances the established Grazeasy range, enabling eye-catching colour displays. Existing brand placements can be expanded with the purple variant, increasing both range diversity and brand recognition. Its double IPM award also provides a powerful sales argument. The combination of a trusted brand, proven INKARHO breeding, and a fresh, modern flower colour makes Grazeasy Purple a variety with high sales potential and long-term relevance in the rhododendron segment—professionally recognised, visually striking, and perfectly tailored to the needs of the modern ornamental plant market.

Further information: www.inkarho.de