Bloombuster® – Prune it your way

At this year’s Heinje Winter Trade Fair, the 'Bloombuster' hydrangea takes centre stage, impressing not only with its remarkable abundance of flowers but also with its exceptional pruning tolerance. This robust variety blooms reliably and takes the worry out of pruning even for less experienced plant lovers – a concern that is highly prevalent among many consumers. Exactly this unique selling point makes 'Bloombuster' such an attractive novelty for the specialist trade. Visitors to the winter trade fair can see the qualities of this innovative hydrangea for themselves, alongside the attention-grabbing marketing campaign, "Prune it your way", which is already generating significant interest. Look forward to a plant with high recognition value, strong sales arguments, and the best prospects for successful marketing this coming spring.